Group Presentation Draft

  The Apple Company created this ad for family-oriented and the general consumers. We can tell that this ad is written for a general audience because there are not many specifics details on a certain group. But the apple ad’s background can be interpreted as a father and son’s conversation about their most recent fishing trip.  The purpose of this ad to emulate the fact that the iPhone is easier to operate than the other competitors. Apple is trying to relate the simplicity of the IPhone through the ad

1. The whole message is short and to the point. “Keeping in contact has never been so easy/ Facetime, message, or call your friends quickly and easily.

2. The message in itself is very simple and self-explanatory, making it easy for anyone to read and comprehend.

3. Apple uses words such as, “easy” and “quickly” to appeal to the general audience because people like things simple and easy instead of complicated. Reiterate “easy” twice in the ad. (Apple ad).

(3. How is it working? )

Advertisments R US summary

Melissa Rubin clearly states, "Advertisement's are written to persuade us" (176).  Rubin then goes into detail about Coca Cola's first advertisement. Their first advertisement came out in August 1950. Since this ad has come out, "Coca Cola has been identified as mainstream America" (177). Rubin expresses followed history, and listens to what the people want. A few years after World War 2 and in the beginning of the Korean War, Coca Cola used patriotism to persuade the consumers. Although ads are written to persuade us, most ads consisted of stereotypical middle-class and working-class. Another factor that comes into play is racism. The majority of advertisements consisted of some kids and women, but mostly white men. However, they had guest stars like Duke Ellington and Louis Armstrong. Coca Cola ads have advanced with America, and helped shape the American identity.

Quoting, Paraphrasing, and Summarizing

Chapter 22 talks and explains about the proper way to quote, paraphrase, and summarize literature. When quoting someone else’s work it is very important to site your source, and give credit where credit is due. Otherwise, it is called plagiarism. When you quote something, you are quoting it because it is so well said its worth repeating. Enclosed short quotation, “such quotations should not be longer than four typed lines.” (390) IN MLA format for poetry you can categorize the phrases with slash marks. For long quotations, use a block quote. Block quotes are used for quoting what people say if it exceeds four lines. You use brackets to indicate that you have slightly changed a quote so it is grammatically correct. A good thing to remember while writing is where you put punctuation marks. Colons and semi-colons go outside the closing quotation marks. However, question and exclamation marks go inside the closing quotation. Phrasing is restating information from a source using your own words. (Don’t forget to site the source you paraphrased.) Paraphrasing is very complicated because you have to choose your words and sentence structures very carefully. You can use too many of the same words or sentence structure from the original text. A summary is similar to paraphrasing, but with summarizing you only point out the main ideas and the important facts. In all cases, you need to introduce your topic and make sure you site all of the sources you used.

Textual Analysis Paper

1.      The publisher of our first ad about dog fur is from the PETA (People for the Ethical Treatment of Animals.).Our second ad about Walmart in support of animal cruelty is from Mercy for Animals. Our last ad is a dog adoption ad which is published by the American Society for the Prevention of Cruelty to Animals.

2.      All these texts are intended for people who have compassion or a love for animals. For example, in the first ad the slogan is “If you wouldn’t wear your dog…please don’t wear any fur.” They are purposefully trying to make people feel compassion for animals that are skinned for fur.

3.      We can tell that the texts are intended for people who have compassion or love for animals because they are all focused on doing the most ethical choice for the animals, while pressuring people into having compassion. For example, in the ad about Animal Cruelty they are blaming Walmart for supporting Animal Cruelty and pressuring you into supporting their side, instead of Walmart. Also in the ad about adopting a dog, it pressures you into compassion for the dog because the ad is narrated from the dog’s point of view, and by relating on a personal level.

4.      The purpose of these texts are persuading you to support their cause or to sway your opinions about something. For the first ad, they are trying to prove and have people in support of equality between all animals. In the second ad the creators are trying to change the way Walmart and other companies treat their animals. In the last ad the creators are trying to persuade you into adopting a dog. All three ads main point is to get you to do something.

5.      The creators of the Walmart ad are trying to make people aware of what they are eating. This causes less amount of people to buy their animal products, which decreases Walmart’s profits, so they hopefully start to make a change. They are working towards their purpose by promoting their issues, and making a voice for themselves. All the ads are trying to address that ethical values trump overall. For example, in the Walmart ad, the makers of the ad are directly accusing Walmart of Animal Cruelty, giving Walmart a bad reputation. This makes people rethink their decisions.

6.      In the Walmart Animal Cruelty ad, it says, “Imagine being crammed inside a medal stall, barely larger than your own body, unable to turn around or lie down comfortably for nearly your entire life. You will never see the sun, breath fresh air, walk, play, or engage in any natural behaviors. This is the daily reality of pigs raised for Walmart’s pork.”

7.      As a group, all the ads inform you of a problem and advise you to take action.

Coca Cola Prompt- Questions 1-4

1.      Melissa’s insight about the Coca Cola ad was referred to as ‘Mainstream America’ since the first ad came out and has been ever since. Evidence Melissa has, is that she found of in 1895 Coca Cola was being “Sold and consumed in every state and territory in the United States.” And by 2010, Diet Coke became the second most popular carbonated drink… behind Coca Cola Original. This supports her analysis that Coca Cola represents America’s favorite drink. Yes- Melissa has persuaded me to accept the conclusions that she presented because what she is expressing and explaining makes logical sense and because she backs herself up with evidence.

2.      Melissa Rubin incorporates historical content in her writing by talking about historical events relating to and around her main topic- Coca Cola. Melissa began explaining about the results of World War 2- factories began to spring up everywhere. This made Coca Cola the largest factory in consumer’s product beverages. Melissa Rubin also acknowledged how Coca Cola would give benefits to those in the war or army. Their company said any man in a uniform can receive a Coke for 5 cents apiece due to the impacts of the war.

3.      Some questions that I would try to answer by analyzing this ad would be, how do arts and design play a hand in advertisements and production. Melissa talks a lot about the colors, format and contrasts of advertisements, and how it affects the consumer’s perspective on that product.  She speaks about Coca Cola having nice color contrasts and slogans to make the consumer want to buy that said product.

4.      I think some ads that reflect the values of this era are the teeth whitening commercials. The commercials when the lady gets all dressed up with unbearable bright teeth and hooks her dream man. This is because they are eluding that “you need this to be beautiful and desired” and that the main goal in life is to live the ‘American Dream’ scenario. IN today’s society people mainly focus on their own happiness and the happiness of those around them. The two ads compare to each other by both being sexually attractive, in the longing to want or be wanted by others.

Stay Sweet As You Are Analysis

Stay Sweet As You Are by Doug Lantry fits the criteria for an analysis paper because of many reasons. First of all, because he establishes his topic -magazine advertisements pushing women to buy products to feel beautiful- from the start that can connect and engage others. He made his topic engaging to women -because they are the main topic of the narrative- and he expresses his personal frustration with advertisements conveying the message that “catching” a man is the ultimate goal in a woman’s life.  Lantry articulated his purpose and stance in the very first paragraph, and is consistently going deeper into his reasoning’s. He also appeals to his audience. He does this by giving real examples of magazine advertisements and what they are trying to portray, but in such a descriptive and analytical way. Lantry used research to back up his reasons and arguments.

Page 175 Mad Men

1. The author's main insight about the show Mad Men is that it is a wish fulfillment fantasy modeled after the American dream. This is seen on page 170 "The American dream ... less attainable than ever," page 174 "Everyone and everything is gorgeous to the point of luminosity," and page 174, "The ambition and conflicted desires of these characters in their pursuit of happiness is what makes Mad Men such a singular and resonant reflection of a particularly American puzzle." The main point is made initially in the first passage, that is that the American dream is less attainable than ever. Later on in page 174 Mad Men is noted on being "gorgeous to the point of luminosity", a steep contrast to our dreary reality. Finally the last quote links the two together directly, stating that Mad Men's idealistic form of the American dream is particularly resonant for American's.

2. Havrilesky's casual show of intense knowledge on matter pertaining to Mad Men, such as deeply describing a characters emotion and motivations for actions, and her mentions of having watched the seasons establish her authority to write about the show.

3."This is the automobile a man of your means should drive. This is the liquor a happy homemaker like yourself should server to your husband's business guests." This passage reveals subconscious messages that all of her readers have likely been entrenched in for their entire lives, this allows for readers to connect deeply to her writings. "Slowly we come to view our own lives as inconsequential, grubby, even intolerable." This passage brings out the deep rooted disappointment the readers have in their own lives. The author also describes the various characters in a very humane, easy to relate to way so that their own emotions rise and fall as their stories are told.

4. I was not very familiar with it before but I know feel I understand at least the basic premise of the show, although I do not feel compelled to watch it. I believe I understand it because the author gave a very in-depth view into the personal lives of the character, their interactions, and also gave a apt description of the setting the show is in.