Tuesday, November 3, 2015

Drafting for Second paper


Thesis: Old Spice appeals to a very diverse group of people by marketing their product in out-of-the-box ideas.

Evidence: For all ads:

 Old Spice Website

Wieden + Kennedy

Old Spice Nature Adventure

Sources:





Opening: Companies use advertisements to inform and/or persuade consumers into purchasing their product. There are hundreds of ways to advertise a product. Advertisements can be as small as social media sponsored ad posts to Super Bowl Sunday television commercials. In 2010, Weiden + Kennedy advertisement agency created an ad that shocked the marketing world and changed Old Spice advertisements forever. Old Spice appeals to a very diverse group of people by marketing their products in multiple ways by engaging and appealing a different target audience with each “Old Spice man” and through their individuality, and time management. This sets Old Spice apart from other advertising companies.

No comments:

Post a Comment