Thesis: Old Spice
appeals to a very diverse group of people by marketing their product in
out-of-the-box ideas.
Evidence: For all
ads:
Old Spice Website
Wieden + Kennedy
Old Spice Nature Adventure
Sources:
Opening:
Companies
use advertisements to inform and/or persuade consumers into purchasing their
product. There are hundreds of ways to advertise a product. Advertisements can
be as small as social media sponsored ad posts to Super Bowl Sunday television commercials.
In 2010, Weiden + Kennedy advertisement
agency created an ad that shocked the marketing world and changed Old Spice
advertisements forever. Old Spice appeals to a very diverse group of people by
marketing their products in multiple ways by engaging and appealing a different
target audience with each “Old Spice man” and through their individuality, and
time management. This sets Old Spice apart from other advertising companies.
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