Advertisment Aalysis

Quote: “Keeping in contact has never been so easy.”

Paraphrasing: Apple creates a simple and general feel to their ad that spills over onto their iPhone 4’s – the easiest operating phone yet.

Summary: The Apple Company created this ad for family-oriented and the general consumers. We can tell that this ad is written for a general audience because there are not many specifics details on a certain group. But the apple ad’s background can be interpreted as a father and son’s conversation about their most recent fishing trip.  This ad can be directed to the general audience because of the ads generalization and simplicity. The message is clear, simple and to the point. Also, the background of the ad is completely white. The purpose of this ad to emulate the fact that the iPhone is easier to operate than the other competitors. Apple is trying to relate the simplicity of the IPhone through the ad.

1. The whole message is short and to the point. “Keeping in contact has never been so easy/ Facetime, message, or call your friends quickly and easily.” Reiterates ‘easy’ and assures you that will be in contact with whomever quickly and easily.

2. The message in itself is very simple and self-explanatory, making it easy for anyone to read and comprehend. I think they had the first sentence bolded and bigger because it is more significant. Although, the second sentence is important details that reiterates what the ad already said.

3. Apple uses words such as, “easy” and “quickly” to appeal to the general audience because people like things simple and easy instead of complicated. Reiterate “easy” twice in the ad. (Apple ad).

(3. Apple’s ad is working because of its simplicity. The white background with a single iPhone held by a man. This also is showing simplicity within the apps. Apple choose to use the text message app for their background on the iPhone in the ad. This was because it appeals to people who have families or friends. In the ad, it appears they’re having a fun conversation. It says,

 “You won’t believe who just reeled in a big one.”

“Ummm.. You?”

*Picutre* “Nope. Pretty amazing, huh? J”

“What?! OK, next fishing trip. I’m coming with.”

“Come with me anytime!”

Also note, they are showing off the features of this app that we all appreciate. The “Delivered” icon that pops up at the bottom of a text after it sends. Also, the “Typing icon” where it lets you know when the other person is typing or not.

4. Yes, these ads are working and appealing to the audience.