Advertisments R US summary

Melissa Rubin clearly states, "Advertisement's are written to persuade us" (176).  Rubin then goes into detail about Coca Cola's first advertisement. Their first advertisement came out in August 1950. Since this ad has come out, "Coca Cola has been identified as mainstream America" (177). Rubin expresses followed history, and listens to what the people want. A few years after World War 2 and in the beginning of the Korean War, Coca Cola used patriotism to persuade the consumers. Although ads are written to persuade us, most ads consisted of stereotypical middle-class and working-class. Another factor that comes into play is racism. The majority of advertisements consisted of some kids and women, but mostly white men. However, they had guest stars like Duke Ellington and Louis Armstrong. Coca Cola ads have advanced with America, and helped shape the American identity.