Textual Analysis Paper

1.      The publisher of our first ad about dog fur is from the PETA (People for the Ethical Treatment of Animals.).Our second ad about Walmart in support of animal cruelty is from Mercy for Animals. Our last ad is a dog adoption ad which is published by the American Society for the Prevention of Cruelty to Animals.

2.      All these texts are intended for people who have compassion or a love for animals. For example, in the first ad the slogan is “If you wouldn’t wear your dog…please don’t wear any fur.” They are purposefully trying to make people feel compassion for animals that are skinned for fur.

3.      We can tell that the texts are intended for people who have compassion or love for animals because they are all focused on doing the most ethical choice for the animals, while pressuring people into having compassion. For example, in the ad about Animal Cruelty they are blaming Walmart for supporting Animal Cruelty and pressuring you into supporting their side, instead of Walmart. Also in the ad about adopting a dog, it pressures you into compassion for the dog because the ad is narrated from the dog’s point of view, and by relating on a personal level.

4.      The purpose of these texts are persuading you to support their cause or to sway your opinions about something. For the first ad, they are trying to prove and have people in support of equality between all animals. In the second ad the creators are trying to change the way Walmart and other companies treat their animals. In the last ad the creators are trying to persuade you into adopting a dog. All three ads main point is to get you to do something.

5.      The creators of the Walmart ad are trying to make people aware of what they are eating. This causes less amount of people to buy their animal products, which decreases Walmart’s profits, so they hopefully start to make a change. They are working towards their purpose by promoting their issues, and making a voice for themselves. All the ads are trying to address that ethical values trump overall. For example, in the Walmart ad, the makers of the ad are directly accusing Walmart of Animal Cruelty, giving Walmart a bad reputation. This makes people rethink their decisions.

6.      In the Walmart Animal Cruelty ad, it says, “Imagine being crammed inside a medal stall, barely larger than your own body, unable to turn around or lie down comfortably for nearly your entire life. You will never see the sun, breath fresh air, walk, play, or engage in any natural behaviors. This is the daily reality of pigs raised for Walmart’s pork.”

7.      As a group, all the ads inform you of a problem and advise you to take action.