1. Melissa’s
insight about the Coca Cola ad was referred to as ‘Mainstream America’ since
the first ad came out and has been ever since. Evidence Melissa has, is that
she found of in 1895 Coca Cola was being “Sold and consumed in every state and
territory in the United States.” And by 2010, Diet Coke became the second most
popular carbonated drink… behind Coca Cola Original. This supports her analysis
that Coca Cola represents America’s favorite drink. Yes- Melissa has persuaded
me to accept the conclusions that she presented because what she is expressing
and explaining makes logical sense and because she backs herself up with
evidence.
2. Melissa
Rubin incorporates historical content in her writing by talking about
historical events relating to and around her main topic- Coca Cola. Melissa
began explaining about the results of World War 2- factories began to spring up
everywhere. This made Coca Cola the largest factory in consumer’s product
beverages. Melissa Rubin also acknowledged how Coca Cola would give benefits to
those in the war or army. Their company said any man in a uniform can receive a
Coke for 5 cents apiece due to the impacts of the war.
3. Some
questions that I would try to answer by analyzing this ad would be, how do arts
and design play a hand in advertisements and production. Melissa talks a lot
about the colors, format and contrasts of advertisements, and how it affects
the consumer’s perspective on that product. She speaks about Coca Cola having nice color
contrasts and slogans to make the consumer want to buy that said product.
4. I think
some ads that reflect the values of this era are the teeth whitening
commercials. The commercials when the lady gets all dressed up with unbearable
bright teeth and hooks her dream man. This is because they are eluding that “you
need this to be beautiful and desired” and that the main goal in life is to
live the ‘American Dream’ scenario. IN today’s society people mainly focus on their
own happiness and the happiness of those around them. The two ads compare to
each other by both being sexually attractive, in the longing to want or be
wanted by others.
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