Tuesday, October 27, 2015

Group Presentation Draft


  The Apple Company created this ad for family-oriented and the general consumers. We can tell that this ad is written for a general audience because there are not many specifics details on a certain group. But the apple ad’s background can be interpreted as a father and son’s conversation about their most recent fishing trip.  The purpose of this ad to emulate the fact that the iPhone is easier to operate than the other competitors. Apple is trying to relate the simplicity of the IPhone through the ad

1. The whole message is short and to the point. “Keeping in contact has never been so easy/ Facetime, message, or call your friends quickly and easily.

2. The message in itself is very simple and self-explanatory, making it easy for anyone to read and comprehend.

3. Apple uses words such as, “easy” and “quickly” to appeal to the general audience because people like things simple and easy instead of complicated. Reiterate “easy” twice in the ad. (Apple ad).

(3. How is it working? )

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